Three levels of AI intelligence.
One platform.
FlowNurture's AI isn't a single feature — it's a progression from guided onboarding, to in-editor copy improvement, to strategic marketing intelligence. Every plan gets Nura. Growth and Pro add AI writing. Pro unlocks AI Copilot.
The three AI tiers — expanded
Nura
Your onboarding assistant, always on.
Nura is a conversational AI assistant included on every FlowNurture plan — Free through Pro. She knows the platform inside out and is designed to help new and experienced users get the most out of every feature.
- Step-by-step onboarding through your first workflows and campaigns
- Platform Q&A — feature explanations, configuration guidance, best practices
- Suggestions for getting started based on your account type and goals
- Available in the product at any time, on any plan
AI Writing Assistant
Better copy, faster — without leaving the editor.
The AI Writing Assistant is built directly into the email and landing page editor on Growth and Pro plans. It improves your drafts in context — no copy-paste between tools, no separate AI subscription.
- Rewrite and strengthen email body copy while preserving your intent
- Generate and compare subject line variations before you send
- Improve landing page headlines, subheadings, and CTAs
- Expand bullet points and notes into full email paragraphs
AI Copilot
Strategic intelligence across your marketing operations.
AI Copilot is the most capable AI tier on FlowNurture, exclusive to Pro plans. It goes beyond writing to provide strategic guidance across workflows, segments, lead analysis, and campaign performance — acting as an always-available marketing intelligence layer.
- Workflow recommendations based on drop-off and performance data
- Segment recommendations surfaced from your contact database
- Lead insight summaries with suggested next actions
- Campaign performance diagnosis in plain language
- Send-time optimization based on your account's historical data
- Campaign strategy guidance — advisory, reviewed before publishing
Nura is included on all plans including Free · AI Writing Assistant requires Growth or Pro · AI Copilot is exclusive to Pro
What AI Copilot does for your team.
AI Copilot is designed to act as a strategic layer across your marketing operations — surfacing insight, recommending actions, and guiding decisions. All outputs are advisory: your team reviews and approves everything.
Illustrative examples below are based on the type of data Copilot analyzes in your account.
Workflow recommendations
Copilot analyzes your active workflows and surfaces specific opportunities to improve them — contacts stuck at a step, low-completion branches, missing re-engagement paths, and gaps between sequences.
Your "Trial Onboarding" workflow has a 41% drop-off at Step 4. Contacts who don't open the Day 7 email are not re-enrolled in an alternate path — they exit the workflow silently. Suggestion: add a 48-hour delay after Step 4 → check email opened condition → branch to re-engagement email for non-openers. This could recover 15–20% of exiting contacts.
Workflow generation guidance
Describe your goal in plain language and Copilot generates a complete workflow draft — with the right trigger, step sequence, delays, conditions, and email placeholders. You preview, adjust, and save as a draft before anything goes live.
Goal: "Nurture trial signups toward upgrade within 14 days" Recommended sequence: Trigger → Form: Trial signup Step 1 → Send: Welcome + quick-start guide (Day 0) Step 2 → Delay: 2 days Step 3 → Condition: Opened Step 1? Step 4a → Send: Feature highlight (Day 3) Step 4b → Send: Re-engagement prompt (Day 3) Step 5 → Delay: 4 days Step 6 → Send: Upgrade offer + social proof (Day 7)
Copilot generates a recommended structure — you review and adjust before it goes live.
Segment recommendations
Copilot surfaces high-value segment definitions based on engagement patterns across your contact database — helping you identify audiences worth targeting that aren't obvious from manual filtering.
Identified: High-intent, uncontacted segment Conditions matched: · Opened 3+ campaigns in the last 14 days · Lead score ≥ 55 · Tag: trial-user · Never enrolled in a demo outreach workflow Size: 847 contacts Recommended action: create this segment and enrol in "Demo Outreach" workflow or send a direct campaign.
Lead insight summaries
For any contact, Copilot generates a plain-language summary of their engagement history, scoring trajectory, and a suggested next-best action — so your team has context without digging through activity timelines.
Alex Chen · Score: 74 (+18 this week) Engagement summary: · Opened 6 campaigns — 100% open rate · Clicked pricing page link on 2 separate sends · Completed the ROI calculator (landing page) · Has not responded to any CTA email Assessment: strong purchase intent signals. Suggested next action: enrol in "Direct Outreach" sequence or flag for sales follow-up.
Performance diagnosis
When a campaign or workflow underperforms, Copilot reviews the metrics and provides a plain-language explanation of what's driving the numbers — and where to focus your attention first.
March Newsletter — open rate dropped 9.4% vs. February Primary driver (60% of decline): 338 recipients haven't engaged in 45+ days. These contacts are suppressing your overall rate. Secondary driver (28% of decline): Subject line variant B underperformed by 14%. Shorter, question-based subjects outperform this audience 3:1 historically. Recommendation: suppress inactive contacts before next send and run a re-engagement workflow.
Send-time optimization
Copilot analyzes when contacts in your account historically open and click emails and recommends send windows that tend to drive higher engagement — based on your account's actual data, not generic industry averages.
Best send windows for your list (last 90 days): Tue 9–10 AM → 31% open rate ↑ +13pts vs. avg Wed 7–8 PM → 27% open rate ↑ +9pts vs. avg Thu 8–9 AM → 24% open rate ↑ +6pts vs. avg Avoid: Mon and Fri — consistently 12% below average. Based on 47 campaigns and 2,840 open events.
Analysis is based on historical open and click events in your account.
Campaign strategy guidance
Describe your campaign goal and audience and Copilot acts as a strategic sounding board — recommending angles, content structure, sequencing, and timing. Guidance is advisory: you make the final decisions.
Goal: re-engage lapsed Q4 customers Audience: 1,240 contacts · last purchase 90–180 days ago Suggested approach (3-email sequence): Email 1 — Acknowledge, don't apologise Lead with what's new, not what they missed. Tone: warm, direct. No discounts yet. Email 2 — Value-first Surface a specific feature or result relevant to their purchase category. Include a case study. Email 3 — Incentive + clear exit Single CTA with a time-limited offer. Suppress contacts who don't open Email 1 or 2.
Copilot guidance is advisory — review all recommendations before publishing.
For your team
What AI means in practice, by role.
The right AI capability for the right person — at the right plan.
Marketing Manager
Copilot
Without
Manually reviewing campaign dashboards to understand why metrics changed. Asking the team to dig into the data before every post-mortem.
With FlowNurture AI
Copilot explains what dropped, what caused it, and which contacts to address first — before the team meeting, not during it.
Growth Lead
Copilot
Without
Guessing which segments to target for the next campaign. Building lists manually in the segment editor and hoping they're the right audience.
With FlowNurture AI
Copilot surfaces high-value segment patterns from your contact database — including audiences you hadn't thought to filter for.
Email Marketer
AI Writing
Without
Spending 30–45 minutes rewriting subject lines and email copy before every send. Switching to a separate AI tool, then pasting back.
With FlowNurture AI
AI Writing Assistant improves copy in the editor — rewrite, expand, or generate subject lines without leaving the campaign builder.
Automation / Ops
Copilot
Without
Starting every new workflow from a blank canvas. Auditing active workflows manually to find drop-off points and stale sequences.
With FlowNurture AI
Copilot recommends improvements to existing workflows and guides the structure of new ones — so you're improving, not just building.
New users (any role)
Nura
Without
Reading docs or watching setup videos to understand where to start. Unclear on how to connect forms, workflows, and campaigns as a system.
With FlowNurture AI
Nura walks you through setup step by step — from first form to first workflow to first campaign send — on every plan, including Free.
Plan comparison
Which AI features are on which plan.
Every plan starts with Nura. AI Writing unlocks on Growth. AI Copilot is exclusive to Pro.
| Feature | Free | Starter | Growth | ProFull AI |
|---|---|---|---|---|
| Nura — Onboarding & Help Assistant | ||||
Platform onboarding guidance | ||||
Workflow and campaign setup help | ||||
Best-practice recommendations | ||||
Feature and configuration Q&A | ||||
| AI Writing Assistant — Copy Improvement | ||||
Email body rewriting and improvement | ||||
Subject line generation and variation | ||||
Landing page headline and CTA improvement | ||||
Expand bullet points to full paragraphs | ||||
| AI Copilot — Strategic Intelligence | ||||
Workflow recommendations Surfaces drop-off points and improvement opportunities | ||||
Workflow generation guidance Generate complete workflow drafts with steps, delays, and conditions | ||||
Segment recommendations Identifies high-value audience patterns from your data | ||||
Lead insight summaries Plain-language contact engagement summaries with next-action suggestions | ||||
Performance diagnosis Explains campaign and workflow metric changes | ||||
Send-time optimization Data-driven send window recommendations based on audience engagement patterns | ||||
Campaign strategy guidance Advisory — all recommendations reviewed before publishing | ||||
About AI Copilot capabilities
All AI Copilot capabilities listed on this page — workflow generation, segment recommendations, lead insight summaries, performance diagnosis, send-time optimization, and campaign strategy — are fully available to Pro plan users. All AI outputs are advisory — your team reviews and approves recommendations before they take effect.
Questions about AI features
Do I need to be on a paid plan to use any AI features?
What's the difference between AI Writing and AI Copilot?
Does AI Copilot automatically make changes to my account?
How does Copilot generate recommendations — is it using generic AI or my account data?
Are all AI Copilot capabilities available immediately on Pro?
Can I try AI Copilot before committing to Pro?
Ready for AI that thinks about your marketing, not just your copy?
Upgrade to Pro to unlock AI Copilot — workflow intelligence, segment recommendations, lead insight summaries, and performance diagnosis across your entire marketing operation.
Nura is available on all plans including Free, at no additional cost.