FlowNurture for Ecommerce
Build the list. Run the campaigns. Keep customers coming back.
FlowNurture gives ecommerce brands the email marketing and automation layer to grow a subscriber base, segment by product interest, welcome new leads, and run campaigns that convert.
The problem
Most ecommerce email is either too generic or too infrequent.
You're driving traffic and generating leads, but email marketing is either an afterthought or a single monthly blast to the entire list. There's no segmentation, no automated welcome flow, and no system for re-engaging the people who stopped buying.
Leads come in but aren't captured properly
Pop-up forms exist but aren't connected to a welcome sequence. New subscribers get one email, then nothing until the next promotional blast.
Everyone gets the same campaigns
A subscriber who browsed skincare products and one who bought kitchenware get the same promotion. Irrelevant emails drive unsubscribes.
No re-engagement system for lapsed buyers
Customers who bought six months ago and went quiet never receive a targeted win-back message. There's no automated sequence to bring them back.
Campaign volume is limited by manual effort
Building and sending campaigns requires the same manual effort every time. There's no reusable automation — just repeated manual work.
How FlowNurture solves it
Lead capture, segmentation, and campaigns — all connected.
FlowNurture connects your lead capture forms to a welcome flow that segments subscribers by interest from day one. Campaigns go to the right audience, and re-engagement workflows run automatically for subscribers who go quiet.
Lead capture forms & landing pages
Embed forms on your site or build standalone landing pages for gated offers, discount codes, and new product waitlists. Every submission triggers a welcome sequence automatically.
Welcome flows
Greet new subscribers with a multi-email welcome flow that introduces your brand, delivers the promised offer, and sets the tone for ongoing communication.
Product interest segmentation
Growth & ProTag subscribers by the category or product they showed interest in at signup or through email link clicks. Campaign sends go to the relevant segment — not the entire list.
Promotional campaign sends
Build and send campaigns to segmented audiences — sales, new arrivals, seasonal promotions, and product launches. Full analytics on open rate, click rate, and performance per campaign.
Re-engagement campaigns
Automatically identify subscribers who haven't engaged in 60+ days and send a win-back sequence. Suppress non-responders to protect sender reputation and list quality.
AI Writing Assistant
Growth & ProGenerate campaign subject line variants, rewrite promotional copy for different audiences, and sharpen CTAs — directly in the FlowNurture editor.
Example workflow
A new subscriber welcome flow — from signup to first purchase.
This example shows a welcome flow triggered by a lead capture form. The subscriber is welcomed, tagged by interest, nurtured with relevant content, and moved toward a first purchase with a targeted offer.
This is an illustrative example. Your actual workflow can be configured to match your exact triggers, timing, and logic in the FlowNurture workflow builder.
Lead capture form submitted
Subscriber enters email for a discount code, waitlist, or free resource.
Welcome + offer delivery
Deliver the promised code or resource immediately. Introduce your brand briefly.
Tag by interest category
Apply a tag based on the form or landing page they converted on — e.g. 'skincare', 'home', 'sale'.
Wait 2 days
Give the subscriber time to use the discount before following up.
Did they click the offer link?
Check whether the subscriber engaged with the discount or product link.
Yes
Send bestsellers email in their interest category
No
Send social proof email — reviews, UGC, or best-sellers broadly
Wait 5 days
Continue warming the relationship before the next promotional send.
Interest-based campaign
Send a curated selection of products matching their tagged interest category.
Move to ongoing campaign list
Add to the active-subscriber segment for regular campaign sends going forward.
Ecommerce brands typically start on Starter.
Starter removes limits and adds DKIM, SPF, and DMARC authentication for your sending domain — critical for inbox placement when running promotional campaigns. Upgrade to Growth when you're ready for product-interest segmentation and AI-assisted campaign copy.
- 10,000 emails / month
- Unlimited contacts
- Unlimited workflows & forms
- Custom domain sending (DKIM, SPF, DMARC)
- FlowNurture branding removed
- Automatic contact tagging
Related solutions
Ready to build this for your business?
Start free and build your first workflow today — no credit card required. Upgrade when you're ready to unlock segments, scoring, and AI writing.