Contacts & Segments
A complete picture of every contact, automatically.
FlowNurture builds a unified profile for every contact — tracking their engagement history, lead score, tags, and segment membership in real time. No manual updates. No spreadsheet exports.
Scattered contact data means you're always marketing to the wrong people.
When your form submissions go to a spreadsheet, your email engagement lives in your email tool, and your CRM has a different version of the truth, segmentation is a manual exercise that's out of date before you finish it. FlowNurture maintains a live contact database — updated by every email open, link click, form fill, and page visit — so your segments are always accurate and your campaigns always reach the right people.
Real-time contact data, always current.
Unified contact profiles
Every contact has a single profile — combining their submission data, email engagement history, lead score, lifecycle stage, tags, and custom field values in one view.
Tags & custom fields
Apply tags to contacts manually, via form submissions, or automatically through workflow actions. Add custom fields to capture any data that matters to your business.
Lead scoring
Starter+Score every contact on real engagement signals — email opens, link clicks, form fills, and page visits. Configure which actions increase or decrease a score. Contacts who reach a threshold can trigger a workflow or alert.
Dynamic segments
Build segments using any combination of contact properties, tags, engagement signals, and lead score ranges. Segments update in real time — contacts enter and exit automatically as their data changes.
Engagement history
Every email opened, link clicked, form submitted, and page visited is recorded on the contact's timeline. See exactly how a contact has interacted with your marketing over time.
CRM sync
Starter+Sync contact records, tags, lead scores, and engagement events to HubSpot, Salesforce, or Pipedrive. Your sales team always works from the same data as your marketing team.
Example
From raw opt-in to scored, segmented, workflow-enrolled contact.
How a contact's profile builds automatically from their first form fill through ongoing engagement.
Contact submits a form
A new contact record is created with their submitted data. Tags applied by the form are added to the profile immediately.
Workflow enrollment updates the profile
As the contact moves through the welcome workflow, each email open, click, and action is recorded on their timeline.
Lead score accumulates
Points are added for each positive engagement — opens, clicks, form fills. Points may be subtracted for inactivity.
Segment membership updates automatically
When the contact's score, tags, or properties meet a segment's criteria, they're added to that segment in real time — no manual refresh.
Score threshold triggers an action
When the contact reaches a lead score threshold, a workflow fires — adding a tag, sending an email, or alerting the sales team.
Ready to see it in action?
Start free — no credit card required. Upgrade as your list grows.