Getting Started with FlowNurture
Everything you need to set up FlowNurture, capture your first leads, and send your first campaign — in under 30 minutes.
This guide walks you through everything you need to go from zero to a working email marketing setup in FlowNurture. By the end, you'll have contacts, a form, and your first campaign or workflow.
Step 1: Create your account
Sign up at flownurture.com/signup. The Free plan includes:
- Up to 1,000 contacts
- 1,000 emails per month
- 3 workflows
- Landing pages and forms
- Nura AI onboarding assistant
No credit card required.
Step 2: Verify your sender details
Before sending any emails, configure your sender information:
- Go to Settings → Sender
- Enter your sender name and email address
- Follow the verification steps
Don't skip this
Emails sent from an unverified sender address may be rejected by recipient mail servers. Verify your sender before creating campaigns or activating workflows.
Step 3: Import or capture contacts
You have three options:
Import existing contacts
Go to Contacts and click Import CSV. Map your columns to FlowNurture fields (email, first name, last name, company, etc.) and import.
Create a form
Go to Templates → Forms and create an embedded or popup form. Place it on your website to capture new leads automatically.
Create a landing page
Go to Templates → Landing Pages and build a dedicated capture page with the visual editor. Share the link directly or embed it on your site.
Step 4: Create your first segment
Segments let you group contacts by rules — lifecycle stage, tags, lead score, engagement, or any contact field.
- Go to Audience → Segments
- Click Create Segment
- Add a rule like "Lifecycle stage equals SUBSCRIBER"
- Name it and save
You can now target this segment in campaigns and workflows.
Step 5: Send your first campaign
- Go to Campaigns → New Campaign
- Enter a name and subject line
- Build the email body using the visual editor
- Select your segment as the audience
- Review and send (or schedule for later)
Step 6: Build your first workflow
- Go to Workflows → Create Workflow
- Choose "Start from scratch" or use a template
- Add steps: SEND_EMAIL, DELAY, CONDITION
- Activate when you're ready to start enrolling contacts
Use templates to start faster
FlowNurture includes pre-built workflow templates for common use cases — welcome sequences, trial nurture, re-engagement, and more. Browse them in the workflow creation flow.
Step 7: Explore AI features
Depending on your plan, you have access to:
| Feature | Plan |
|---|---|
| Nura (onboarding assistant) | All plans |
| AI Writing Assistant | Growth and above |
| AI Copilot (drafts + insights) | Pro |
Nura is available immediately in the sidebar. AI Writing appears inside the email and landing page editors. AI Copilot appears on Workflows, Segments, Campaigns, Contacts, and Analytics pages.
Next steps
- Build a welcome sequence — the most impactful first workflow
- Set up lead scoring — prioritize your best leads
- Browse templates — start with proven sequences
Ready to get started?
Create a free FlowNurture account and follow this guide step by step.
More guides
How to Build Your First Workflow
A step-by-step guide to creating, configuring, and activating your first automated email workflow in FlowNurture.
Connecting FlowNurture to Your CRM: Setup & Sync Guide
How to set up the HubSpot, Salesforce, or Pipedrive integration — and how to configure which data syncs in each direction so your marketing and sales teams always work from the same records.
The Welcome Sequence Playbook
A step-by-step guide to building a welcome email sequence that activates new subscribers, sets expectations, and starts the nurture journey on the right foot.
Build it yourself
Follow this guide inside FlowNurture — start with a free account.