Analytics
Understand exactly what's working across your funnel.
FlowNurture tracks campaign performance, workflow completion, form conversions, and contact engagement in a single connected view — so you can act on data, not assumptions.
When metrics are scattered, the picture is always incomplete.
Campaign open rates live in your email tool. Conversion data lives in your form tool. Workflow completion rates don't exist at all. When your marketing stack is disconnected, understanding what's actually working requires manual aggregation across tabs — and you still end up with an incomplete picture. FlowNurture tracks every touchpoint in one system, so the metrics are always in context.
All your marketing metrics, connected and in one place.
Campaign performance metrics
Open rate, click-through rate, unsubscribe rate, and bounce rate for every campaign — with per-contact drill-down to see exactly who engaged and with what.
Workflow step completion
Track how many contacts enter each workflow step, how many complete it, and where drop-off occurs. Identify which steps are losing contacts — and why.
Landing page & form conversion rates
View impressions, submissions, and conversion rates for every landing page and form. Understand which pages and sources drive the most qualified leads.
Contact engagement timeline
Every contact's full engagement history — emails opened, links clicked, forms submitted, workflows enrolled — visible on their profile. The full story of how a contact became a customer.
Segment-level performance
Growth+Compare engagement metrics across segments. See whether your highest-scoring leads open more, whether a specific tag correlates with higher click rates, and where to focus next.
AI performance diagnosis
Pro onlyAI Copilot explains campaign performance drops, workflow drop-off patterns, and segment engagement trends in plain language — with suggested next actions.
Example
From send to insight — without leaving the platform.
How you'd review a campaign's performance and improve your next send based on what the data shows.
Campaign sent
Your campaign goes out to a segment of 1,200 contacts. Open and click tracking starts immediately.
Review headline metrics
Open the campaign analytics view. See open rate (38%), click rate (6.2%), and unsubscribes (4) at a glance.
Drill into who clicked
Filter to contacts who clicked the primary CTA link. Save as a new segment: 'Engaged — link click — [campaign name]'.
Review the workflow attached to the campaign
See how many contacts dropped off at each step of the associated follow-up workflow. Identify the step with the highest exit rate.
Act on the data
Enroll the high-engagement segment into a next-stage workflow. Rewrite the underperforming step's email based on what the clickers responded to.
Ready to see it in action?
Start free — no credit card required. Upgrade as your list grows.